The Big 5-0 is a book concept by author and life coach Lisa Levine. Developed with my team at Indelible Editions, The Big 5-0 is an audacious guide to health and wellness for women turning 50. Filled with empowering science, life lessons and wisdom, The Big 5-0 is for any woman looking to flip the perspective on aging and turn an intimidating milestone into a life-changing opportunity for transformation. To communicate this, an unexpected, 2-color palette and modern, abstract illustration create a look and feel that is fresh and fun.