Red Herring Design

In 2016, Carol Bobolts, founder and Creative Principle of Red Herring Design asked me to brand her agency. I was uniquely suited to the task because I had been a visual designer and art director on the Red Herring team for several years, and had a thorough knowledge of our style and breadth of work. The new logo draws inspiration from classic wood type as well as the herring illustration that has been with the brand since the agency’s inception in 1995. A clean stationery system, elegant website and newsletter template complete the identity.